Evony Game

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Evony (formerly known as Civony) is an Adobe Flash-based multiplayer online game by American developer Evony LLC with graphic elements reminiscent of other similar real time games and is set in the European medieval time period. Two browser-based versions (Age 1 and Age 2) as well as a mobile version (The King's Return) currently exist. The game is notable for its controversial advertising.

Gameplay[edit]

Evony is set in a persistent world during the medieval time period in which the player assumes the role of a lord or lady of a city or alliance.^[1] A new player is given 'beginner's protection,' which prevents other players from attacking their cities for a total of 7 days or until a player upgrades the town hall to level 5 or higher. This gives new players the opportunity to accumulate a few resources and troops and get accustomed to the game before other players can attack them.^[1]

The player sets tax rate, production and construction. The resources in the game are gold, food, lumber, stone, and iron, and the city's idle population. As with similar games, the player first has to increase the city's population and hourly resource production rates as well as construction of certain buildings in the city, and then start building resource fields of their city and building an army. An army can include siege machines, such as ballistas, catapults, and battering rams, and foot troops, such as archers, warriors and swordsmen.^[2]

All of Evony's items must be purchased with cents which can be bought with real money, through its item shop in game or won at the wheel. Some items will accelerate the player's progression through the game. Winning items in battle is the primary way to acquire resources and cities.

Interaction[edit]

The game features player versus player game play making it possible to attack another player's cities, and almost impossible for players who have not formed or joined alliances to survive.

The game allows the player to control up to ten cities through gain of titles. To gain a title, a certain rank is necessary. Both Title and Rank require Medals gained by use of in-game coins to purchase medal boxes, by attacking valleys or winning medal boxes from spinning the wheel.

The game has two different monetary systems. The in-game monetary system revolves around gold. Gold can be obtained by completing quests, by taxing the city's population as well as attacking NPC's. It is also possible to sell resources for gold on the marketplace or to trade resources with other players within a player's alliance for gold. A player can also use real money to buy game cents with which to purchase items and resources from the in-game shop.^[1]

Controversy[edit]

Advertising campaign[edit]

Evony's 2009 online advertising campaign was criticized for featuring what The Guardian called 'a string of increasingly racy images.'^[3] The images depicted women who, as the ad campaign continued, became increasingly unclothed.^[4] All of this had no connection to the game. In 2009 Gavin Mannion commented that Evony's 'latest ad is seriously pushing boundaries of what is acceptable to publish on Google'.^[5] Other ads used stock photographs from pornographic DVD covers.^[6]

Evony has also been accused of promoting the game via 'millions of spam comments left on blogs'. The company denies they are responsible for the spam.^[3] Others attribute the spam to players making use of the pyramid scheme-based iEvony affiliate program.^[7]

Regardless of the widespread criticism of these advertising policies, the campaign was hugely successful. By late 2011, Evony counted 27 million registered users.^[8]

Its editor was Luce, managing editor Parker Lloyd-Smith, and art director.Single copies of the first issue cost US$1 ($15.3 in 2019). Founders fortune wiki. The publication made its official debut in February 1930. We will recognize that this business slump may last as long as an entire year.' In a memo to the board in November 1929, Luce wrote: 'We will not be over-optimistic.

2009 legal action against blogger[edit]

On August 25, 2009, Evony's lawyers threatened to sue a critical blogger for defamation over a variety of allegations as to the game's provenance and the practices of the companies behind it.^[9] The developers of Evony denied the allegations from internet blogger Bruce Everiss and sent a cease and desist letter for defamation based on Australian law.^[10] Everiss responded by linking to a documentary which reportedly showed evidence of Evony's fraudulent history.^[11] Shortly before the case was due to begin in Sydney, Evony parted with their legal team and asked for an adjournment of the case.^[12] After the adjournment, the case was resumed with a new hearing in March 2010. However, two days into the case, Evony withdrew the libel claim against Everiss.^[13]

References[edit]

1. ^ ^abcLauterbach, Joel (2009-07-08). 'Review: Evony'. Stuff.co.nz. Retrieved 2009-07-22.
2. ^'Evony : Game Information About Evony for Mac, PC and Linux at MMORPG.COM'. MMORPG.com. 2009. Retrieved 2009-12-20.
3. ^ ^abJohnson, Bobbie (2009-07-15). 'Has Evony become the most despised game on the web?'. The Guardian. Retrieved 2009-07-22.
4. ^Tate, Ryan (2009-07-13). 'Everything Wrong with the Internet in One Gaming Banner Ad Campaign'. Gawker. Archived from the original on 2009-07-16. Retrieved 2009-07-22.
5. ^Mannion, Gavin (2009-08-13). 'History of Evony Ads'. Lazygamer. Retrieved 2009-09-25.
6. ^Robert Quigkey (9 November 2009). 'Sex Watch: Porn Models Used To Sell Online Strategy Game'. Mediaite.
7. ^Thompson, Michael (March 29, 2010). 'Evony: investigating the game everyone loves to hate'. Ars Technica. Retrieved November 19, 2012.
8. ^http://kotaku.com/5850739/what-happened-to-evony
9. ^Everiss, Bruce (25 August 2009). 'Evony want to sue me for telling the truth'. Bruce on Games. Retrieved 2009-12-01.
10. ^Everiss, Bruce (26 August 2009). 'Why use Warren McKeon Dickson to threaten me?'. Bruce on Games. Retrieved 2009-12-01.
11. ^Everiss, Bruce (26 August 2009). 'Interesting Video'. Bruce on Games. Retrieved 2009-11-26.
12. ^Everiss, Bruce (13 December 2009). 'High drama in Evony LLC Vs Bruce Everiss'. Bruce on Games. Archived from the original on December 18, 2009. Retrieved 2009-12-20.
13. ^Arthur, Charles (29 March 2010). 'Evony drops libel case against British blogger Bruce Everiss'. guardian.co.uk. Retrieved 2010-03-31.

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